Meta Ads Mastery
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Crushing CPP: Scaling Without Burning
Crushing CPP: Scaling Without Burning
Summary
Summary
At the scaling stage, it’s not just about revenue—it’s about controlling cost per purchase (CPP). That’s why we focus on CPP over ROAS, especially in the early growth phase, to keep cash flow healthy. You’ll learn what not to do while scaling (mistakes that kill momentum), and when to use ABO vs CBO as you grow. We’ll also break down the difference between broad targeting vs stacked interests—and which works best for mass-market Indian audiences. Get access to a retargeting strategy tailored for India, and understand when to duplicate winners or scale vertically based on data. You’ll learn how to cap cost per lead/purchase so you don’t run out of cash while scaling, and what actions to take when CPP spikes or performance drops. We'll also cover ad fatigue management, so your winning creatives last longer without performance dips. Finally, you’ll walk through a real scaling case study, showing how one campaign grew profitably—step by step. 👉 This module is your blueprint to scale profitably, without panic or guesswork.
At the scaling stage, it’s not just about revenue—it’s about controlling cost per purchase (CPP). That’s why we focus on CPP over ROAS, especially in the early growth phase, to keep cash flow healthy. You’ll learn what not to do while scaling (mistakes that kill momentum), and when to use ABO vs CBO as you grow. We’ll also break down the difference between broad targeting vs stacked interests—and which works best for mass-market Indian audiences. Get access to a retargeting strategy tailored for India, and understand when to duplicate winners or scale vertically based on data. You’ll learn how to cap cost per lead/purchase so you don’t run out of cash while scaling, and what actions to take when CPP spikes or performance drops. We'll also cover ad fatigue management, so your winning creatives last longer without performance dips. Finally, you’ll walk through a real scaling case study, showing how one campaign grew profitably—step by step. 👉 This module is your blueprint to scale profitably, without panic or guesswork.