Introduction:

From ₹0 to ₹500Cr in revenue sounds like a dream. But we made it a reality by mastering one thing: Meta Ads. It wasn’t luck or timing—it was the discipline to keep testing, learning, and executing what worked over and over again. In the early days, we had no roadmap, no mentors, and barely any budget. We made mistakes, ran loss-making campaigns, and even doubted ourselves. But through it all, we stuck with Meta Ads, and it paid off—big time. This blog walks you through how we spent over ₹100Cr on Meta Ads, cracked the code to scale Shopify stores, and built an empire that now runs on autopilot. Whether you're just starting or struggling to scale, these learnings will give you a clear path forward.

Our Journey in a Nutshell:

• Started with 1 store, 1 ad, and 0 clarity

• Tested hundreds of creatives

• Found a predictable formula: Creative Testing → Audience Scaling → Retargeting

Key Learnings:

• Don’t chase fancy tools—chase good offers

• Use CBO + Dynamic Creatives for scalable campaigns

• 80% of your success = First 3 seconds of your ad

• Audience fatigue is real—rotate hooks every 5 days

• Always back your decisions with data, not emotion

Ad Spend Breakdown:

• 20% Testing

• 30% Scaling winners

• 50% Reinvesting in creatives + delivery ops

Final Note: We’re not special. We’re just obsessed with systems. If you can follow a system, stay disciplined, and keep iterating—you can replicate this.